Content 102: 8 Posting Tips and Tricks for Realtors

There are plenty of avenues that can be used in real estate to get your name out there. Each of those networks has a place and a purpose. Some will be around for many years, others might be just a blip on the radar. In any case, it is important to understand each of their purposes and uses, but also to understand the big picture and how to keep users coming back for you. Here are some general tips that will help you manage all this social content:

Tricks:

• For any social network, you will likely have a different variety of followers, so posting the same content across multiple platforms is not only okay, but encouraged;
• Accounts for LinkedIn and Twitter can be connected so if you post to Twitter, it automatically posts to Linkedin. Here's how;
• A handy program called Hootsuite can make your social network updating a two hour process once a week; 
• If you choose Twitter as your main social network, keep in mind that it requires the most attention out of any of the major networks. Read more about how to get started with Twitter and then how to get organic growth;
• The real power in these networks is leveraging most of them together; in other words, when you post about your listings, try posting the YouTube video link directly to Facebook, or placing the Trulia link to that property on Google+. I will repeat this: as you post content about your listings to your networks, use variety; that is, if you post your Zillow link today, next time you talk about your listing post the Trulia link instead;
• There is a variety of content to post to these social networks. It is suggested you follow national news as well as local news to get content to post. Following the appropriate users on Twitter or Facebook might be enough to have content on a daily basis for all of your networks;
• Blogging. Need I say more? Using social networks is all about finding useful content for your followers. What better way to deliver content than to write it yourself in a blog? Try analyzing data from your local area, write posts about local businesses or restaurants and post them to your blog, or write about the newest mortgage news. Whatever you write will be unique unless you copy from elsewhere;
• Not only is variety of sources important, but variety in the types of posts is as well. For example, one day you might find a useful article about real estate, and maybe want to post a second time that day. Maybe post a video, a picture, or some different type of media.

Read on, Content 103 gives further, useful information about social networks and content!