There are literally thousands of different sources for news, content, and real estate-related content. Here are some noteworthy options:
Most major news networks have a real estate-specific section, like the NYT, CNN, MSN, FOX, or CNBC. There is huge variety on these sites, and all are news that tends to be macro, or on a large scale, discussing national real estate news.
Sometimes, news around the world or in the United States is worth reposting, for example content from Business Insider tends to be interesting. This business-geared news site delivers interesting, relevant content that might stray from specifically real estate news. For example, posting an article about mortgage rates, or the stock market might lend some variety.
Inman News tends to be a great source for news about real estate. This website is a great source for content geared towards Realtors and as content generator for them.
Here is another real estate specific website: Rismedia.
Of course, realtor.com has plenty of great information about the market. We all know Realtor.com as the major player in the real estate world on the Internet.
Zillow and Trulia Blogs
Didn't I mention that blogging is essential: Zillow Blog and Trulia Blog. Trulia and Zillow Blogs tend to have great content written by Realtors out there working the market. Content written by your peers helps give perspective for clients that might not understand the industry well.
You can also follow many of these news sources on Twitter for useful, re-postable content. A small time commitment up front will create lasting value as you look for content that is fun, interesting, and varied. The same goes for most major social networks. This is the age of content, and I am sure you will find plenty!
PROTIP: Most of these news sites should have an RSS feed to provide syndication directly to you. An RSS feed is a tool that allows content creators to publish their material to interested readers. There are tools you can download, such as the Chrome Extension that will enable all of your favorite content to be fed into one central location. This will make your life a whole lot easier.
Let's remember that becoming a real estate content champion requires reading. it is essential you continue to learn and keep up-to-date with the market. With all of these working together, plus so many more websites out there, creating content will be easy.
We (Joe and Chris Balestriere) are Realtors in Fairfield County, Connecticut. Our blog is meant to educate buyers and sellers and equip them with tools to get the most out of their Realtor, whether it is us or someone else. We focus on technology and how it enhances the work we do for our clients--we are not top CT Realtors by accident.