Listing Real Estate - The Game-Plan

My experience in listing and selling client’s homes has led me to create a more effective game-plan for sellers than other Realtors in the business. This post is intended to aid those Realtors with their clients, or for sellers that want to try to list their home on their own. Of course, there is so much more to listing a home than these things, but they will get you started!

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As a Realtor, I do believe that transparency is essential between client and agent. A nuance that I also use to get more trust from my clients is a full-education approach – in other words, giving the client all the information allows for more informed decisions. This contributes to a more pleasant selling experience, and one with less hurdles down the line. This goes hand-in-hand with running an honest business, real estate or otherwise, but is essential to my sales approach.

Here is The Game Plan:

• Home Condition Audit: Determine where the most value will come from, when determining which cosmetic fixes to make;
• Cosmetic Fixes/Upgrade: Coordinate with handyman to fix the cosmetic issues with best ROI (as part of Home Condition Audit);
• Home Staging Advice: Give advice on what to move and where, what colors to choose, and how to get the most out of your home;
• De-clutter and Clean: Educate on what clutter means to a sales price, and help coordinate the process of de-clutter and deep cleaning;
  
• Photography: Take high-quality pictures and touch-up, or hire a professional to do the same;
  
• Organic Growth: Get the home on the Internet with hopes of creating a small local organic growth.
  

Each item in this list pertains to another blog post. There is too much information to put it all into one place. 

As you read through this information, remember that every detail is conveyed from the experiences of a Realtor located in a specific region, with market conditions that vary greatly from you. I have made those disclosures throughout the posts, but it is still worth mentioning here.

If you are the seller, you can try to take these tips and implement them yourselves. But, you might find that 'economies of scale' of a Realtor, i.e. the equipment and experience, allow them to do these things more cost and time-effectively. I am a Realtor, so I can see the value I provide, so make sure to find a Realtor that provides value besides with the information I have given. Also feel free to use these posts as a 'contract' that will put some accountability on your Realtor - if there is a written plan that you would want followed, show it to them and have them agree to use it (if you think it is relevant to your situation).

Realtors, please use this information to educate your clients. You provide more value than 80% of listing agents by following this game-plan. You biggest value will be in providing the resources, and more specifically, the handyman, to get this job done inexpensively. ​Do yourself a favor and start reading about staging, photography, and other essential topics that enhance your value to your clients.

Check out the About Page to read more about my experience in this business.