Continuing the Game Plan, your home would already be prepared to go on the market. As the seller, you should have a signed contract, a fixed, cleaned, and staged home, and professional-quality photographs (if not, go back). You should also have a detailed and thorough description written, room features and dimensions already taken, and all the supplements necessary to get the home sold.
Now that your listing is promotion ready, it is time to begin an Internet marketing plan to knock out the competition. In an effort to achieve organic growth on a small scale, there are some key websites that will get the word out there more effectively than others. Most are common knowledge, but some might be new to you. Those that are not so common, set my business apart from the rest. Despite my disclosure of all my 'little secrets', there is still an innate understanding of how these websites work together that differentiates myself from the Realtors in town.
So, now that we understand how important the Internet is, where do I go as a Realtor or a seller, for the most impact?
This is by no means all-encompassing. The Internet is a vast playground, and if you seek, you shall find. I have taken this marketing plan and brought it a step further, by learning the nuances of real estate analytics on this small scale. That can be covered in another blog post in the future.
I would also suggest combining this with a physical marketing plan, including open houses, direct mail, and other ads that further promote you and your listings (or your home).
Learning how to work these websites together, takes practice, but is a small hurdle for a Realtor new to technology, or this Game Plan.
This article is the last one of several about Listing Real Estate - The Game-Plan. If you want to continue to learn more about Listing Real Estate, there will be more to come from your's truly.
We (Joe and Chris Balestriere) are Realtors in Fairfield County, Connecticut. Our blog is meant to educate buyers and sellers and equip them with tools to get the most out of their Realtor, whether it is us or someone else. We focus on technology and how it enhances the work we do for our clients--we are not top CT Realtors by accident.